From The Do Book Company | Written by Mark Shayler
This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It’s also about delivering those ideas.
Do Disrupt is an interactive workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition... and then outsmart them. You’ll also find out why you need a chat with your Nan and a tape measure. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently. It's about thinking big. Being innovative. Making a difference.
The Do Book Company is an independent publishing house based in London, producing a series of inspirational guidebooks. Their books are written by speakers from the Do Lectures whose ideas have inspired others to go and Do, with the aim to recreate that same positive change in book form.